Evaluation question 3 (Preliminary Task)

03:47:00 Drew Anderson 0 Comments

What have you learnt from your audience feedback?

Perhaps the greatest thing we have learnt from our audience feedback is what sort of things in a music video actually appeal to people. It appeared that not everyone really liked Blink 182 but would still be engaged in the clip if it were entertaining and met their expectations of what a typical media product should be. When exhibiting the final preliminary to the public we immediately gathered some audience feedback. By showing the clip to our entire class we asked some questions after the screening. They said that the lighting effects between the cold, isolated feeling in the classroom in contrast with the warm, soft colours of the love montage was particularly effective. They also said that certain subtleties such as the blink logo, warping effects and transitions made the outcome that little more professional. It is these sort of editing effects that ultimately make the difference from raw footage to the final cut. However, our teacher Mr Cole, said some things could be improved upon such as the use of pull focus and extreme blurring. Whilst producing the clip we did experiment with a little blurring but the camera we used was not able to facilitate such blurring qualities which meant we could only use the "selective focusing and tracking" within editing programs such as premiere pro. We also realized that we could have used music syncing to ensure that the beat of the music actually coincided with the footage. This was something we were unable to do because the song completely varies in beat throughout the song making it almost impossible to match the sequence with the audio. However, it seemed that our audience did not pick up on this very minor fact and still enjoyed the final outcome. In the clip we were also required to include a shot no shorter than 4 seconds as well as one shot that lasts at least 35 seconds. We have achieved the first but the 35 second shot was extremely difficult to incorporate within the clip as it did not really fit with the timings of the song. However we did try and attempt to include a shot that lasts roughly 14 seconds near the beginning of the extract.