Research (Preliminary Task)

12:57:00 Drew Anderson 0 Comments

Research

Once we had decided on the songs we now need to do some research into songs of a similar genre that we can take inspiration from not only what to do but also what not to do, also we are able to see how it makes us feel based on if it has a strong narrative or not which we would like to do in our music video

                                           Moose Blood - Gum (Genre - Alternative/Rock)


This music video is by moose blood and it has been filmed in a very interesting was, unlike a lot of music videos that are filmed so the camera is very clear steady and gives a clean crisp shot this one if filmed as if it is someone holding a camcorder following the actor in it, the shot is occasionally shake and gets slightly blurry at times this works very well for the video as it gives the viewer the feeling that they are following the actor through the video. Another thing about this video that makes it very successful is that it combines a good narrative with shots of thebans playing and unlike  some videos cutting between the two we actually see he actor walking past and watching the band play without directly interacting with them this allows for long shots that ket us really feel apart of the narrative of the video. The only bad thing about this video is that some things in the narrative of it are a bit weird and don't make sense for example the actor wearing bunny ears in one scene this doesn't fit into the narrative of the song at all and if for the audience a bit strange.

                                       Vance Joy - Riptide (Genre - Alternative/Indie rock)


This music video is by artist, Vance Joy. Perhaps one of the things that makes this music video particularly successful is this somewhat artistic, almost retro style of film. This is most likely achieved by using a particular film or camera lens (35mm) to give this appearance but also with editing techniques used later on. This particular film does not rely on a linear narrative, instead quickly cutting between a range of shots and scenes. This actually gives more interest into the video, revealing something that is not normally exhibited in music videos. Furthermore, these rather choppy cuts run well in parallel to the actual speed of the song, creating a rhythm that makes us more inclined to watch. The only thing i don't like about this video is that there is text at the bottom of the screen in parts of the video, its obiuosl been done to try and add to the narrative of the video however i think it looks bad and that it would have been better to show it in another way through images rather than putting text on the music video. The biggest problem with the text is that it is onto of the video not part of it which doesn't look good at all.


              Good charlotte - Lifestyle of the rich and famous (Genre - Alternative/Pop Punk)



This music video is very original and unique it is cut between shots of a narrative and sits of a band playing however on several occasions through the video the screen freezes and turns into magazine articles this is a very interesting choice as it fits in with the narrative and words of the song well but also is an effective tool in making the transition from shots of the story to shots of the band playing.The magazine article don't last long and at one part of the song changes on every beat of the song which creates a fast pace to the video. They also use dialogue in this video which is a very strange thing for a music video because it doesn't fit in with the song , the music fades into the background quietly and dialogue is spoken over the top. Another clever thing about this video is it has stock footage from news stations of police chases and things  like that put into it which adds and boosts the narrative of the song. There  are a variety of shots used in this many low and high angle shots which create the feeling of looking up to and down at the performers which fit into the narrative of the songs well. Some of the shots are seen through security cameras which again boosts the narrative of them being criminals. The only bad thing about this video is that the dialogue does distract from the song a bit and although it is cleverly sed i think that it would be better to still use it but not for as long as it lasts a long time in terms of the song.

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