This music video uses both a narrative and a lip synced performance with an even varied amount respectively. However, I personally feel that there is not a clear enough linear narrative alongside this lip synced performance and for our video, we want to establish a clear narrative. A clear linear narrative establishes a fluency of emotion alongside the song for the audience. One thing that is not established to well either is the key character or any dialogue at all throughout. The dialogue isn't a key aspect at all within a music video as it may take away the importance of the songs lyrics from the narrative. We see many characters have evenly spaced cameos with a distinct nature between who are perceived as good/evil, however we will not be taking this idea into consideration with our initial idea as we want to establish a clear character with an undercover meaning to the song. Their best aspect is the use of many locations in their music video, these are used well to clarify the narrative with scenes of violence and chaos, but also to establish the class of society/age concepts of media to a specified target audience. The idea of a varied use of locations is a key aspect that we will take into account for our music video. In this, there is little use of credits, apart from simple yet stylish ones before the video begins.
WINGS BY BIRDY A2 MEDIA
Once again, this music video uses a mixture of both lip sync and a clear linear narrative. For an A2 music video, this one impressed me the most throughout my research. Once again, there is no domination between the lip sync or the linear narrative but it is equalled out to a perfect extent. The key character of the little girl is clearly earmarked out in the music video, thus allowing the audience to engage fully within an emotional song to have an effect. It is also allows the clearest narrative to be set out throughout too. With the key character and the lesser characters, there are no dialogue at all. This fits rightly within the music video as it does not allow a distraction from the emotional vibe the video aims to portray, alongside this there are no credits either, which may be suitable in the circumstances. There are three locations used between the contrasting singer performance and the narrative, however they all link to each other within both themes of nature and isolation as well as the sombre mood the music video aims to portray. The tempo of this video has also similarly changed in contrast to the one previously. By using the editorial technique of slow motion to an extent, it allows the footage to fit into the tempo of the song, thus having a significant emotional effect on the viewers. Overall this is probably the best music video.
WAKE UP A2 MEDIA STUDIES
This video differs to the rest we researched as it does not contain an live performance by a band but contains a full linear narrative motion throughout. This one also contains more credits than the other music videos do, however these fit in extremely well at the start with the modern design and tempo set by the music itself. As a result of just a complete linear narrative, there is no lip syncing used at all. The best part about this music video though is the factor of just one character used throughout. This allows the narrative to be produced clearly through the notion of a point of view (this is also completed really well by his camera shots and angles too) to gain the attachment of escapism that I predict is wanted to be produced by the director. As a result of this, there is no dialogue once again, which runs as a common theme throughout many music videos. There are two overarching locations used of two separate countries, which hasn't been used in any other a2 music videos before, however the sub locations used in each are able to link the music video together fluently for the audience watching. Overall this is once again another high quality music video.
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